Let’s talk a little bit about social media, shall we?
Mom, I’m going to get into the Twitter conversation now, so go ahead and turn off your computer. Wait…you don’t have a computer. Put down the paper with the blog posts I printed for you.
I have been working in social media for almost seven months now; which pretty much makes me an expert. It’s like that whole dog years thing, but don’t ask me to do the math.
My job is the best job in the world. Just ask me and I’ll tell you. Only, please don’t ask me when my husband is around because he isn’t living his dream of being a mean math teacher and I am sitting on the sofa with my feet propped up on the coffee table, reading the thoughts of brilliant people all across the web, occasionally stopping to hug my kids or pet the dog. This is a day at my office.
But this really isn’t about my job or how I make my husband jealous. This is about how I got here. This is for anyone who doubts the power of Twitter.
Just over a year ago, a childhood friend of mine held a conference here in Columbus for pet bloggers. Have you ever heard of BlogPaws? You should have heard about it. Well, unless you hate puppies and kittens…in which case you need to 1) Have your head examined and 2) Stay away from my children. You and your mean, hateful soul.
Though I occasionally write about my pets, I’m not really a pet blogger. Nor am I a mommy blogger, a tech blogger or any other niche blogger, but that’s another post entirely; title to be “Who the Heck AM I?” My point is that I didn’t know anyone at the conference. I talked to a few people in the lobby and I mingled with some folks in the bar, but I didn’t want to barge in on conversations between people who had wanted to meet each other for years.
Other than my childhood friend, who was kind of busy running the whole thing, the only other person I was remotely familiar with, and that I knew would be there, was the woman who would be giving the keynote speech, Elisa Camahort Page. Elisa is one of the founders and the C.O.O. of BlogHer, Inc. If you are a blogger, you already know that. She’s kind of a big deal.
I had never met Elisa, but I am a member the BlogHer ad network. That makes me kind of like Elisa’s honorary kin. Yee haw! I sent out a tweet saying, @ElisaC I can’t wait to meet you and hear your keynote speech. Well, it said something like that. You can’t really go back and search old tweets with great consistency. (Side note: This sometimes makes my job difficult and I would appreciate if one of you smart people would hurry up and develop something for that.)
After quite a few more tweets, I met Elisa. We had lunch together, I cried during her keynote speech (see above comments regarding puppies and kittens) and sat with her during a cocktail party that evening. I soaked in her brilliance. Then I went home.
Would I have met Elisa without Twitter? Probably. But, before I ever shook her hand, the ice had been broken. She knew what I looked like, she knew bits of my personality and she knew my sense of humor. I knew she was wicked smart, that she was a vegan and that she loved the theater. I was less intimidated meeting someone with whom I had already had numerous “conversations”.
And, a few months after that, when I took to Twitter and mentioned that I was looking for part-time work, saying something like, Looking for additional part-time job. My work history is in the now-defunct mortgage biz, I have a huge gap on my resume and I work in a school kitchen. Call me.
Guess who did?
The amazing C.O.O. of the largest community of women who blog (25+ million unique visitors a month – Nielson NetRatings) is now my boss and, for certain, I wouldn’t have the job without Twitter, because I never would have considered reaching out to BlogHer. Not a chance.
Instead, I put myself out there for the world to see. Okay, maybe not the world, but for my 2500 followers. So, it’s more like I put myself out there for a small, rural town. But, wow, are these townspeople awesome.
So, see…I am kind of a social media expert. I know that you have to be in this space in today’s culture, that you should let your personality come through in your tweets and that you need to put your desires out there. If there is something you want, just ask for it. You never know who is listening.
And, you never know…you just might get exactly what you’ve been dreaming of.